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Salary data · Media & Marketing

Digital Marketing Specialist salary in Victoria

Median base salary
$80,000
per year before tax
Market data · 220 salary reports
Updated 22 July 2026
$60,000 · 10th percentile$80,000 median$104,000 · 90th percentile

Nationally, the median is $80,000 Victoria sits $0 above the national figure. See the national picture →

What you’d actually keep
$63,612per year after tax

Take-home on the median Digital Marketing Specialist salary of $80,000 — after $14,788 income tax and $1,600 Medicare levy (2025–26 resident, no HECS, private hospital cover).

Weekly
$1,223
Fortnightly
$2,447
Monthly
$5,301
Run your own numbers — HECS, super, deductions →

What companies pay

Reported total pay for Digital Marketing Specialist roles by employer — medians include bonuses and other cash compensation, so they sit above base-salary figures.

Total pay (base + bonus) for Digital Marketing Specialist roles, per employer — market estimates, annualised
CompanyMedian total payTypical range
Medibank3.6$110,000$80,000 – $110,000
Toyota Motor Corporation3.9$106,750$96,500 – $117,000
MYOB3.7$100,000$90,000 – $105,000
Uniqlo3.1$98,950$92,000 – $105,900
Coles Group3.5$95,500$92,000 – $99,000
Australia Heart Foundation2.6$95,000$80,000 – $110,000
Bapcor2.5$86,500$83,000 – $90,000
CORECOLOUR1.0$85,000$80,000 – $85,000
Ego Pharmaceuticals3.2$82,500$80,000 – $85,000
Hanesbrands3.5$78,750$70,500 – $87,000
Cotton On3.4$78,000$70,000 – $96,000
First Page Digital4.2$75,000$70,000 – $90,000
carsales4.0$74,000$70,000 – $78,000
Megaphone.2.3$70,000$65,000 – $70,000
Fraser’s GAMSAT Tuition4.6$67,500$60,000 – $75,000
Smith Brothers Media4.1$67,000$62,000 – $100,600
Arcadian Digital2.8$65,000$60,000 – $80,000
The Career Academy4.3$63,500$62,000 – $65,000
King Kong4.0$61,500$53,000 – $70,000
OnQ5.0$59,280$59,280 – $59,280

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Salary figures are market estimates built from third-party data and community submissions — they show what the market pays, not what any individual employer will offer. Take-home figures are 2025–26 estimates for an Australian resident with private hospital cover and no HECS debt. General information only — not financial or tax advice.