Digital Marketing Specialist salary in New South Wales
Updated 22 July 2026
Nationally, the median is $80,000 — New South Wales sits $0 above the national figure. See the national picture →
Take-home on the median Digital Marketing Specialist salary of $80,000 — after $14,520 income tax and $1,600 Medicare levy (2026–27 resident, no HECS, private hospital cover).
What companies pay
Reported total pay for Digital Marketing Specialist roles by employer — medians include bonuses and other cash compensation, so they sit above base-salary figures.
| Company | Median total pay | Typical range |
|---|---|---|
| WooliesX★ 3.6 | $120,000 | $117,000 – $120,000 |
| Bupa★ 4.0 | $118,750 | $88,500 – $149,000 |
| Optus★ 3.4 | $113,500 | $105,000 – $122,000 |
| Telstra★ 3.8 | $105,000 | $95,000 – $130,000 |
| Test★ 4.0 | $97,505 | $85,000 – $110,010 |
| QBT★ 2.8 | $97,500 | $65,000 – $130,000 |
| Pinot & Picasso★ 3.7 | $97,500 | $85,000 – $110,000 |
| Xref★ 3.4 | $90,000 | $90,000 – $90,000 |
| Sparro★ 3.9 | $85,000 | $55,000 – $97,540 |
| DuluxGroup★ 3.7 | $85,000 | $85,000 – $87,000 |
| Breville★ 4.1 | $82,500 | $80,000 – $85,000 |
| Polyglot Group★ 4.1 | $81,000 | $80,000 – $82,000 |
| Nine Entertainment★ 3.6 | $80,000 | $80,000 – $80,000 |
| Royal Caribbean Group★ 3.8 | $75,000 | $70,000 – $80,000 |
| Employsure★ 4.2 | $75,000 | $75,000 – $75,000 |
| PharmaCare Laboratories★ 3.2 | $72,500 | $65,000 – $80,000 |
| Konica Minolta★ 3.7 | $72,500 | $70,000 – $75,000 |
| EHPlabs★ 3.9 | $70,000 | $65,000 – $88,000 |
| Online Marketing Gurus★ 4.2 | $67,500 | $60,000 – $105,000 |
Digital Marketing Specialist pay by state
Median base salary and range where enough data exists — every figure labelled with its source.
Victoria
Queensland
Western Australia
South Australia
Australian Capital Territory
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Salary figures are market estimates built from third-party data and community submissions — they show what the market pays, not what any individual employer will offer. Take-home figures are 2026–27 estimates for an Australian resident with private hospital cover and no HECS debt. General information only — not financial or tax advice.