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Salary data · Media & Marketing

Digital Marketing Specialist salary in New South Wales

Median base salary
$80,000
per year before tax
Market data · 238 salary reports
Updated 22 July 2026
$60,000 · 10th percentile$80,000 median$103,600 · 90th percentile

Nationally, the median is $80,000 New South Wales sits $0 above the national figure. See the national picture →

What you’d actually keep
$63,612per year after tax

Take-home on the median Digital Marketing Specialist salary of $80,000 — after $14,788 income tax and $1,600 Medicare levy (2025–26 resident, no HECS, private hospital cover).

Weekly
$1,223
Fortnightly
$2,447
Monthly
$5,301
Run your own numbers — HECS, super, deductions →

What companies pay

Reported total pay for Digital Marketing Specialist roles by employer — medians include bonuses and other cash compensation, so they sit above base-salary figures.

Total pay (base + bonus) for Digital Marketing Specialist roles, per employer — market estimates, annualised
CompanyMedian total payTypical range
WooliesX3.6$120,000$117,000 – $120,000
Bupa4.0$118,750$88,500 – $149,000
Optus3.4$113,500$105,000 – $122,000
Telstra3.8$105,000$95,000 – $130,000
Test4.0$97,505$85,000 – $110,010
QBT2.8$97,500$65,000 – $130,000
Pinot & Picasso3.7$97,500$85,000 – $110,000
Xref3.4$90,000$90,000 – $90,000
Sparro3.9$85,000$55,000 – $97,540
DuluxGroup3.7$85,000$85,000 – $87,000
Breville4.1$82,500$80,000 – $85,000
Polyglot Group4.1$81,000$80,000 – $82,000
Nine Entertainment3.6$80,000$80,000 – $80,000
Royal Caribbean Group3.8$75,000$70,000 – $80,000
Employsure4.2$75,000$75,000 – $75,000
PharmaCare Laboratories3.2$72,500$65,000 – $80,000
Konica Minolta3.7$72,500$70,000 – $75,000
EHPlabs3.9$70,000$65,000 – $88,000
Online Marketing Gurus4.2$67,500$60,000 – $105,000

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Salary figures are market estimates built from third-party data and community submissions — they show what the market pays, not what any individual employer will offer. Take-home figures are 2025–26 estimates for an Australian resident with private hospital cover and no HECS debt. General information only — not financial or tax advice.