Digital Marketing Specialist salary in Australia
Updated 22 July 2026
Take-home on the median Digital Marketing Specialist salary of $80,000 — after $14,520 income tax and $1,600 Medicare levy (2026–27 resident, no HECS, private hospital cover).
What companies pay
Reported total pay for Digital Marketing Specialist roles by employer — medians include bonuses and other cash compensation, so they sit above base-salary figures.
| Company | Median total pay | Typical range |
|---|---|---|
| Medibank★ 3.6 | $110,000 | $80,000 – $110,000 |
| Optus★ 3.4 | $105,000 | $65,000 – $122,000 |
| MYOB★ 3.7 | $100,000 | $90,000 – $105,000 |
| QUT★ 3.9 | $99,000 | $91,206 – $99,000 |
| Telstra★ 3.8 | $95,000 | $75,000 – $130,000 |
| Bambrick Media★ 3.1 | $92,500 | $65,000 – $130,000 |
| Flight Centre Travel Group★ 3.4 | $90,000 | $55,000 – $95,500 |
| Localsearch★ 3.5 | $90,000 | $60,000 – $200,000 |
| Sparro★ 3.9 | $85,000 | $55,000 – $97,540 |
| CORECOLOUR★ 1.0 | $85,000 | $80,000 – $85,000 |
| Cotton On★ 3.4 | $78,000 | $70,000 – $96,000 |
| First Page Digital★ 4.2 | $75,000 | $70,000 – $90,000 |
| Megaphone.★ 2.3 | $70,000 | $65,000 – $70,000 |
| EHPlabs★ 3.9 | $70,000 | $65,000 – $88,000 |
| Market Ease Digital★ 5.0 | $70,000 | $70,000 – $80,000 |
| Online Marketing Gurus★ 4.2 | $67,500 | $60,000 – $105,000 |
| Smith Brothers Media★ 4.1 | $67,000 | $62,000 – $100,600 |
| Arcadian Digital★ 2.8 | $65,000 | $60,000 – $80,000 |
| Yes Digital★ 3.4 | $55,144 | $52,500 – $60,000 |
| SponsoredLinx★ 2.8 | $47,000 | $40,000 – $50,000 |
Digital Marketing Specialist pay by state
Median base salary and range where enough data exists — every figure labelled with its source.
New South Wales
Victoria
Queensland
Western Australia
South Australia
Australian Capital Territory
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Salary figures are market estimates built from third-party data and community submissions — they show what the market pays, not what any individual employer will offer. Take-home figures are 2026–27 estimates for an Australian resident with private hospital cover and no HECS debt. General information only — not financial or tax advice.