SEO Specialist salary in New South Wales
Updated 22 July 2026
Nationally, the median is $75,000 — New South Wales sits $5,000 above the national figure. See the national picture →
Take-home on the median SEO Specialist salary of $80,000 — after $14,788 income tax and $1,600 Medicare levy (2025–26 resident, no HECS, private hospital cover).
What companies pay
Reported total pay for SEO Specialist roles by employer — medians include bonuses and other cash compensation, so they sit above base-salary figures.
| Company | Median total pay | Typical range |
|---|---|---|
| SEEK★ 4.2 | $165,705 | $159,849 – $171,560 |
| IKEA★ 3.7 | $100,000 | $100,000 – $109,500 |
| people2people★ 3.5 | $99,474 | $95,672 – $103,275 |
| Airtasker★ 2.9 | $98,697 | $94,728 – $102,665 |
| TPG Telecom★ 3.7 | $98,294 | $94,234 – $102,355 |
| Google★ 4.4 | $92,181 | $87,916 – $96,446 |
| Finder★ 3.8 | $90,323 | $86,914 – $93,732 |
| Canva★ 3.9 | $90,302 | $87,089 – $93,515 |
| StudioHawk★ 4.5 | $82,500 | $80,000 – $85,000 |
| Dentsu★ 3.5 | $80,000 | $80,000 – $80,000 |
| Yoghurt Digital★ 3.7 | $75,000 | $55,000 – $95,000 |
| Online Marketing Gurus★ 4.2 | $72,500 | $50,000 – $110,000 |
| Nine Entertainment★ 3.6 | $70,501 | $67,581 – $73,422 |
| Freelancer★ 4.1 | $70,000 | $50,000 – $90,000 |
| Keypath Education★ 3.0 | $69,398 | $66,581 – $72,215 |
| Digital Minds (Australia)★ 3.7 | $67,500 | $60,000 – $75,000 |
| Marketix (Australia)★ 4.6 | $66,000 | $60,000 – $72,000 |
| THE ICONIC★ 3.4 | $65,449 | $62,717 – $68,181 |
| News Corp★ 3.3 | $54,709 | $52,748 – $56,670 |
| ABC★ 3.9 | $53,222 | $51,000 – $55,443 |
SEO Specialist pay by state
Median base salary and range where enough data exists — every figure labelled with its source.
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Salary figures are market estimates built from third-party data and community submissions — they show what the market pays, not what any individual employer will offer. Take-home figures are 2025–26 estimates for an Australian resident with private hospital cover and no HECS debt. General information only — not financial or tax advice.