SEO Specialist salary in Australia
Updated 22 July 2026
Take-home on the median SEO Specialist salary of $75,000 — after $13,288 income tax and $1,500 Medicare levy (2025–26 resident, no HECS, private hospital cover).
What companies pay
Reported total pay for SEO Specialist roles by employer — medians include bonuses and other cash compensation, so they sit above base-salary figures.
| Company | Median total pay | Typical range |
|---|---|---|
| SEEK★ 4.2 | $145,500 | $126,000 – $165,000 |
| Envato★ 3.8 | $123,000 | $121,000 – $125,000 |
| IKEA★ 3.7 | $100,000 | $100,000 – $109,500 |
| In Marketing We Trust★ 4.3 | $100,000 | $80,000 – $110,000 |
| Digital Gurus★ 4.1 | $85,000 | $82,108 – $85,000 |
| Overdose Digital★ 3.6 | $82,700 | $55,000 – $90,000 |
| Dentsu★ 3.5 | $80,000 | $80,000 – $80,000 |
| King Kong★ 4.0 | $75,000 | $70,000 – $90,000 |
| Google★ 4.4 | $75,000 | $60,000 – $92,000 |
| Yoghurt Digital★ 3.7 | $75,000 | $55,000 – $95,000 |
| Online Marketing Gurus★ 4.2 | $72,500 | $50,000 – $110,000 |
| Impressive★ 4.1 | $72,000 | $18,000 – $90,000 |
| StudioHawk★ 4.5 | $70,000 | $55,000 – $90,000 |
| Freelancer★ 4.1 | $70,000 | $50,000 – $90,000 |
| iProspect★ 3.3 | $68,000 | $65,000 – $71,000 |
| News Corp★ 3.3 | $63,000 | $55,000 – $71,000 |
| First Page Digital★ 4.2 | $60,000 | $50,000 – $100,000 |
| Webcentral★ 2.9 | $60,000 | $55,000 – $65,000 |
| Digital Next★ 4.5 | $60,000 | $50,000 – $65,000 |
| Disrupt Digital (Australia)★ 2.5 | $48,500 | $47,000 – $50,000 |
SEO Specialist pay by state
Median base salary and range where enough data exists — every figure labelled with its source.
New South Wales
Victoria
Queensland
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Salary figures are market estimates built from third-party data and community submissions — they show what the market pays, not what any individual employer will offer. Take-home figures are 2025–26 estimates for an Australian resident with private hospital cover and no HECS debt. General information only — not financial or tax advice.