Social Media Manager salary in Australia
Updated 22 July 2026
Take-home on the median Social Media Manager salary of $80,000 — after $14,788 income tax and $1,600 Medicare levy (2025–26 resident, no HECS, private hospital cover).
What companies pay
Reported total pay for Social Media Manager roles by employer — medians include bonuses and other cash compensation, so they sit above base-salary figures.
| Company | Median total pay | Typical range |
|---|---|---|
| UniSuper★ 3.9 | $168,575 | $142,000 – $171,675 |
| IDP Education★ 3.7 | $110,000 | $109,000 – $121,000 |
| News Corp★ 3.3 | $105,000 | $100,000 – $110,000 |
| ABC★ 3.9 | $90,000 | $86,000 – $100,000 |
| Virgin Media★ 3.6 | $90,000 | $80,000 – $100,000 |
| Canva★ 3.9 | $87,000 | $80,000 – $139,000 |
| Woolworths Group★ 3.5 | $85,000 | $60,000 – $127,950 |
| Mamamia★ 3.1 | $85,000 | $73,000 – $87,000 |
| Bashful★ 3.3 | $85,000 | $75,000 – $85,000 |
| Microsoft★ 4.0 | $85,000 | $70,000 – $100,000 |
| We Are Social★ 3.2 | $80,000 | $75,000 – $90,500 |
| Publicis Groupe★ 3.7 | $80,000 | $70,000 – $90,000 |
| EHPlabs★ 3.9 | $75,000 | $60,000 – $90,000 |
| Samsung Electronics★ 3.7 | $72,000 | $71,000 – $117,000 |
| Saatchi & Saatchi Group★ 3.6 | $70,000 | $70,000 – $70,000 |
| Hello Social ★ 3.1 | $65,500 | $60,000 – $84,000 |
| REBORN Group★ 4.2 | $64,000 | $60,000 – $68,000 |
| SelfEmployed.com★ 4.3 | $60,000 | $60,000 – $80,000 |
| Engage Digital Partners★ 3.6 | $55,000 | $45,000 – $79,000 |
| McDonald's★ 3.6 | $14,405 | $9,030 – $19,760 |
Social Media Manager pay by state
Median base salary and range where enough data exists — every figure labelled with its source.
New South Wales
Victoria
Queensland
Western Australia
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Salary figures are market estimates built from third-party data and community submissions — they show what the market pays, not what any individual employer will offer. Take-home figures are 2025–26 estimates for an Australian resident with private hospital cover and no HECS debt. General information only — not financial or tax advice.