Content Strategist salary in New South Wales
Updated 22 July 2026
Nationally, the median is $85,000 — New South Wales sits $2,500 above the national figure. See the national picture →
Take-home on the median Content Strategist salary of $87,500 — after $16,770 income tax and $1,750 Medicare levy (2026–27 resident, no HECS, private hospital cover).
What companies pay
Reported total pay for Content Strategist roles by employer — medians include bonuses and other cash compensation, so they sit above base-salary figures.
| Company | Median total pay | Typical range |
|---|---|---|
| Digital Transformation Agency★ 2.7 | $236,863 | $229,018 – $244,708 |
| Nine Entertainment★ 3.6 | $181,380 | $173,867 – $188,892 |
| Foundry★ 2.6 | $139,949 | $134,165 – $145,733 |
| Publicis Groupe★ 3.7 | $130,528 | $124,931 – $136,126 |
| Woolworths★ 3.3 | $120,323 | $114,973 – $125,672 |
| Immutable★ 4.1 | $120,232 | $115,115 – $125,348 |
| oOh!media★ 2.8 | $120,077 | $116,302 – $123,853 |
| ING★ 4.1 | $119,443 | $114,880 – $124,006 |
| VMLY&R★ 3.7 | $119,105 | $114,169 – $124,042 |
| Google★ 4.4 | $116,143 | $110,586 – $121,700 |
| LADbible Group★ 2.6 | $100,279 | $95,956 – $104,601 |
| Commonwealth Bank of Australia★ 3.6 | $97,739 | $94,235 – $101,244 |
| Swan Studio★ 2.9 | $82,500 | $70,000 – $95,000 |
| Universal Music Group★ 3.4 | $80,232 | $77,514 – $82,950 |
| University of Sydney★ 4.2 | $79,516 | $76,554 – $82,478 |
| Moody's★ 3.7 | $73,826 | $70,923 – $76,729 |
| Indago Digital★ 4.8 | $69,358 | $66,789 – $71,926 |
| M&C Saatchi Group★ 3.0 | $60,130 | $57,886 – $62,374 |
| 1021 Creative★ 3.0 | $60,000 | $60,000 – $60,000 |
| Present Company★ 3.3 | $55,320 | $53,212 – $57,429 |
Content Strategist pay by state
Median base salary and range where enough data exists — every figure labelled with its source.
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Salary figures are market estimates built from third-party data and community submissions — they show what the market pays, not what any individual employer will offer. Take-home figures are 2026–27 estimates for an Australian resident with private hospital cover and no HECS debt. General information only — not financial or tax advice.